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Retina Script
YEAR2024
TYPE Educational
CLIENTSProfessors Adrien Segal + Scott Kildal
MEDIUMprint & digital media + data visualization + illustration
A three-part visual investigation into the unseen choreography of the human gaze. Through observational drawing, eye-tracking data, and iterative feedback loops, the series examines how visual information is processed and prioritized in real time.Each piece merges analog mark-making with digitally informed composition to trace the subconscious patterns of seeing.
Motion, perception, and cognition act as active agents within the design process, shaping a multi-stage drafting method that integrates eye-tracking heat maps, color sensitivity studies, and layout experimentation. The final works — editorial spreads and printed posters — push traditional information design toward a more poetic yet precise territory, inviting viewers to reconsider how they consume visual information.
Identifies 49 community gardens across San Francisco, emphasizing four key sites that support local food justice. Scanned natural textures were integrated into the data visualization, produced as a large-format poster.
Visualizes Narcan deployment across neighborhoods (2018–2023), revealing disparities between overdose rates and distribution access. Designed as a digital, scroll-based visualization for public accessibility and engagement.
Tracks the rising concentration of oceanic plastic debris through heat mapping and projection data, visualizing the forecasted macro plastic accumulation by 2030. Realized as a two-page educational magazine spread.