Georgia Rose Stolpman
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©  Georgia Rose Stolpman  

Retina Script


YEAR2024

TYPE Educational

CLIENTSProfessors Adrien Segal + Scott Kildal
MEDIUMprint media

SKILLadobe creative suite + information hierarchy + eye tracking analysis

Retina Script is a three-part visual investigation into the unseen choreography of the human gaze. Through observational drawing, eye-tracking data, and iterative feedback loops, this series explores how visual information is processed, ignored, or prioritized in real time. Each piece combines analog mark-making with digitally informed composition to trace the subconscious patterns of seeing.


Designed through individualized study, the series bridges storytelling and data visualization to create intuitive, emotionally resonant narratives from raw visual input. Motion, perception, and cognition are treated as active agents in the design process, informing a multi-stage drafting method that integrates eye-tracking heat maps, color sensitivity studies, and layout experiments.

Final deliverables took form as editorial spreads and printed posters, each pushing traditional information design toward a more poetic yet precise territory. The series invites viewers to question how they consume visual information—positioning them not just as spectators, but as participants in the design process.



1. PLASTIC TIDE: THE GREAT PACIFIC GARBAGE PATCH


Tracks the rising concentration of plastic debris in the ocean, using heat mapping to show spatial intensity and data visualization to forecast macro plastic accumulation (in megatons) by 2030. Delivered as an educational two-page magazine spread aimed at environmental literacy.

2.  GREEN SPACES: SAN FRANCISCO COMMUNITY GRADENS


Identifies 49 community gardens across San Francisco, highlighting four key sites that contribute significantly to local food justice initiatives. Natural textures were scanned from on-site garden materials and integrated into the visual language. This data visualization was realized as a large-format graphic poster.



3. SAN FRANCISCO SOLUTIONS: REDIRECTING HARM REDUCTION EFFORTS


Visualizes Narcan deployment by law enforcement, organized by neighborhood from 2018–2023. Despite the sharp increase in opioid-related deaths, distribution rates remain largely unchanged. The piece is formatted as a digital, scroll-based visualization designed πfor accessible, shareable engagement.

GALLERY