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L’Atelier Orée
YEAR 2025
TYPEProfessional
MEDIUMbranding + packaging + product design + visual storytelling
L’Atelier Orée reimagines fragrance and personal care as modern heirlooms. Rather than disposable objects, each piece embodies continuity, intimacy, and the quiet power of ritual.
The collection spans five refillable objects — a fragrance, candle, soap, deodorant, and body balm — each paired with an emblematic animal. Rooted in French savoir-faire and the refinement of age, its visual identity mirrors the beauty of wear — like patina on silver or softened glass, where imperfection becomes a form of luxury.
The project encompasses the complete development of brand identity, packaging, product concepts, and narrative system. Each icon and tagline intertwines the poetic with the practical, forming a collection that is evocative, sustainable, and steeped in ritual.