L’Atelier Orée
2025
SKILLBrand strategy · Art direction · Typography · Packaging
L’Atelier Orée reimagines fragrance and personal care as modern heirlooms. The collection spans five refillable objects — a fragrance, candle, soap, deodorant, and body balm — each paired with an emblematic animal. Rooted in French savoir-faire and the refinement of age, its visual identity mirrors the beauty of wear, where imperfection becomes a form of luxury. The project encompasses the complete development of brand identity, packaging, product concepts, and narrative system.
GALLERY